Joe Rogan’s podcast has been exclusive to Spotify since 2020, leading to an emotional 80 swell in profit. Spotify lately bared a newmulti-year contract with Joe Rogan, though they neither verified nor denied the Wall Street Journal’s estimated value of over to $250 million. The deal encompasses a guaranteed outspoken payment and a share of announcement deals profit.
The Joe Rogan Experience, launched in 2009, has claimed the title of the most listened-to podcast encyclopedically since getting a Spotify exclusive. Renowned figures like Quentin Tarantino, Miley Cyrus, and Elon Musk have graced the show. Rogan also teased a collaboration with Rockstar Games on the largely awaited GTA 6. read more
Spotify, grounded in Sweden, seeks to boost its announcement profit through the Spotify Audience Network, which supports podcasters and publishers. The platform’s podcast consumption has surged by 232 since Rogan’s exclusivity, contributing to an 80 increase in profit from 2021 to 2023.
While Spotify originally expanded aggressively in the podcasting space, acquiring networks like Gimlet Media and Anchor FM and securing exclusive deals with Kim Kardashian and Barack Obama, it latterly gauged back, cutting 200 jobs at Gimlet Media.”
